1. BE BOLD NOT COLD
EFFORT AND BELIEF CALCULATE BRING IN GUT INSTINCT STAY SHEEP FOLLOWING IS A MASS MARKET
1.1 EFFORT AND BELIEF
1.1.1 RADIATE
1.1.2 REALISE
1.2 CALCULATE
1.2.1 COST - BENEFITS
1.2.2 RISKS - UNCERTAINTY DEFINED
1.3 BRING IN
1.3.1 EXPERTISE
1.3.2 EXPERIENCE
1.4 GUT INSTINCT
1.5 STAY
1.5.1 CONNECTED TO CONTROL
1.5.2 CLEAR OF
1.5.2.1 UNCERTAINTY
1.5.2.2 FOOLISHNESS
1.6 SHEEP FOLLOWING IS A MASS MARKET
1.6.1 MOST PEOPLE HAVE HERD MENTALITY
1.6.2 OPPORTUNITIES OBSERVE THE OPPOSITE
1.6.3 LEAD NOT BLEAT
1.6.3.1 NOT THE OBVIOUS
1.6.3.2 UNIQUENESS
1.6.3.2.1 DIRECTION
1.6.3.2.2 PROPOSITION
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