2. BUSINESS MODEL EXCELLENCE (2 of 2)
PRODUCT - MARKET - SERVICE (1 of 2) PRODUCT - MARKET - SERVICE (2 of 2)
2.1 PRODUCT - MARKET - SERVICE (1 of 2)
2.1.1 POSITION
2.1.1.1 OFFER
2.1.1.2 ENSURE
2.1.1.3 CONFIDENCE
2.1.2 PROMOTION - MARKETING
2.1.2.1 MATCH
2.1.2.2 MIX
2.1.2.3 MORE
2.1.3 PREPARATION
2.1.3.1 INNOVATION
2.1.3.2 REPUTATION
2.2 PRODUCT - MARKET - SERVICE (2 of 2)
2.2.1 SALES
2.2.1.1 CLIENTS ARE PEOPLE
2.2.1.1.1 WANT TO DO BUSINESS WITH
2.2.1.1.2 ASSIST AND HELP DON'T OVERKILL
2.2.1.1.3 UNDERSTAND - BUILD - FORGE
2.2.1.2 MUTUAL
2.2.1.2.1 BENEFITS
2.2.1.2.2 ALLIANCES
2.2.1.2.3 RELATIONSHIPS
2.2.2 FIRST TO MARKET
2.2.2.1 THINK THEN ACT
2.2.2.1.1 EDUCATION - DETERMINATION
2.2.2.1.1.1 VALUABLE - EXPERIENCES - ESSENTIAL
2.2.2.1.1.2 ENJOY - OPENNESS - INSPIRATION
2.2.2.1.2 SOLUTIONS'N'QUALITY
2.2.2.1.2.1 LIKES - OBSTACLES - PERSEVERANCE
2.2.2.1.2.1.1 OUTLOOK - EFFORT
2.2.2.1.2.1.2 DISCIPLINE - BEHAVIOUR
2.2.2.1.2.2 PERFECTION - PERSPECTIVE - ACCEPTABILITY
2.2.2.2 HURDLES AND TRIBULATIONS
2.2.2.2.1 TREBLE TIME YOU THINK IT WILL TAKE
2.2.2.2.1.1 PREPARATION - PERSPIRATION
2.2.2.2.1.2 BELIEF - PASSION - INTEGRITY
2.2.2.2.2 ENTHUSIASM - ENVIRONMENT - SENSIBILITY
2.2.2.2.3 WANTS - EXCITEMENT - OPINIONS
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