4. MARKETING PRODUCT / SERVICE / ACTIVITY / BRAND
INNOVATION - COMPETITION INTEGRITY - VALUE REALISATION SOLUTION PROVIDER EXPLOITING - ENFORCING LOGIC - LEGITIMATE - LOOPHOLE
4.1 INNOVATION - COMPETITION
4.2 INTEGRITY - VALUE REALISATION
4.3 SOLUTION PROVIDER
4.4 EXPLOITING - ENFORCING
4.5 LOGIC - LEGITIMATE - LOOPHOLE