5. COMMUNITIES OPPORTUNITIES
MARKETING - RESEARCH CLIENTS TRANSACTIONS NEW - ECONOMY - OLD
5.1 MARKETING - RESEARCH
5.2 CLIENTS
5.2.1 CUSTOMERS - SUPPLIERS
5.2.2 CONSUMER - BUSINESS
5.2.3 INTERNAL - EXTERNAL
5.3 TRANSACTIONS
5.3.1 ECONOMIES OF SCALE
5.3.2 KNOWLEDGE - TIMELY
5.3.2.1 CHANGE - SKILLS - MONEY
5.3.2.2 QUALITY - SIZE
5.3.2.3 VOLUME - VALUE
5.3.3 INFORMATION
5.3.3.1 FLOWS
5.3.3.1.1 LOCAL - NATIONAL - GLOBAL
5.3.3.1.2 OPERATIONAL - TACTICAL - STRATEGIC
5.3.3.2 COSTS
5.4 NEW - ECONOMY - OLD
5.4.1 TRANSFORMATION THROUGH TECHNOLOGY
5.4.1.1 PRACTICES - POLICIES - PATTERNS
5.4.1.2 CULTURAL - POLITICAL
5.4.2 ABILITIES - EXPECTATIONS - TRENDS
5.4.3 CONTRIBUTION
5.4.3.1 SUPPLY AND DEMAND
5.4.3.2 TANGIBLE - TRADE - INTANGIBLE
5.4.3.2.1 SERVICE
5.4.3.2.2 PRODUCT
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