PLAN_img1.gif 1. PLAN
BUDGETING MARKETING FLEXIBILITY
1.1 BUDGETING
1.1.1 PROFIT AND LOSS
1.1.1.1 COSTS
1.1.1.1.1 DIRECT
1.1.1.1.2 INDIRECT
1.1.1.1.3 VARIABLE
1.1.1.1.4 FIXED
1.1.1.2 MARGINS
1.1.1.2.1 PROJECT FINANCE
1.1.1.2.2 DIVIDENDS
1.1.2 PRODUCTION
1.1.3 SALES
1.1.4 FINANCE
1.1.4.1 CASHFLOWS
1.1.4.2 BALANCE SHEET
1.2 MARKETING
1.2.1 PROMOTION
1.2.2 HOW
1.2.3 WHEN
1.2.4 RESOURCE
1.2.4.1 TIME
1.2.4.2 PEOPLE
1.2.4.3 CASH
1.2.4.4 PREMISES
1.3 FLEXIBILITY
1.3.1 CONTINGENCIES
1.3.2 BUDGETS
1.3.2.1 FIXED
1.3.2.2 REVISED
1.3.3 ADAPTABLE
1.3.4 CHANGE
1.3.4.1 INTERNAL
1.3.4.2 EXTERNAL
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